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One of our main focuses this Summer has been on the opening and managing of our new boutique located at Baia Beach Club. The boutique, containing a selection of items from this Summer’s ‘Perfume’ collection, works as a place for potential customers to try on the samples before making a purchase, to look through the whole collection in the lookbook, and to discover a bit more about the brand, before potentially placing an order.
Baia Beach Club provides the perfect setting and environment for our boutique. Not only does the tranquil, laid-back yet luxurious ambience of the place reflect the values of our brand and its slogan, ‘Nature’s Luxury’, but it also attracts the type of customer that we aim for and has been essential in developing some communication and interaction between the customer and the brand, in the appropriate setting.